Wee Do – Salomon Snowboards
carnaby st posted this 24th November 2009 6:33pm
On Tuesday 1st December Salomons Andy Cain will be coming into Carnaby Street to tell us all about their G.I.F.T. Project collection.
Green Initiative for Tomorrow – Eco means a lot more different things these days. At salomon, it means lighter weight products, a signature bamboo snap, and new materials that are less harsh on the environment.
“A growing awareness of environmental issues and a demand for greener products has led to the new additons in equipment lines. Snowboarders are attached to the natural world, they are going to be more apt to buy something that he or she feels is ecologically better for the planet” – Alex Warburton, Salomon.
Salomon won a 2008 Volvo sports design award for Eco design for the construction of its Sick Stick snowboard. By using structural bamboo in the construction of the board, Salomom was able to both reduce the amount of resin in the board and make it lighter.
If you would like a free ticket to this event, please email (carnabyst@howies.co.uk) or call us on (0207 287 2345) to reserve a space.
As always we will have free Organic beers and Juices available. Doors open at 7:15pm and remember spaces are limited so get in touch quickly.
See you there!
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ade
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November 24th, 2009 at 6:45 pm
[...] This post was mentioned on Twitter by howiescardigan, Dan Rough. Dan Rough said: @trigger_cut @henry_bull2003 Fancy going to the Do Lecture at the Howies Carnaby Street Store next Tuesday? http://bit.ly/8UrjC6 [...]
November 24th, 2009 at 8:00 pm
Good effort by salomon. Its a shame the snowboard/skiing industry revolves around such excessive consumption. Can a sport based on chairlifts ever be environmentally friendly?
Loop Replied:
November 25th, 2009 at 1:18 am
I have never had the fortune to try snowboarding (I have skied but hated it) but I share similar fears.
My main concern is that, if you’re flying out to the Alps or wherever to ride, does it make much difference that your equipment is designed to be as ecologically sound as possible?
December 1st, 2009 at 12:12 pm
Mountain resorts are stepping up- to cut their impacts on the environment. It makes sense for them as a business to be aware of sustainability.
There are resorts which have switched their piste bashers to bio fuel, and make use of solar and wind power to provide energy for their chair lifts. There are plenty of websites set up to let you know these facts, so you can choose your destination wisely. Aspen was the first ski resort to 100% off set their emmisions…and other resorts are following in tow.
And as for getting to the resort…there are other options than flying! You can take the Euro Star, ferry, coach or get in on a car share to the Alps, Scandinavia or Eastern Europe or even Russia. As for NZ, Canada and the States- from the UK the only option is to fly…but that is each person’s choice if they want to go that far a field.
You could say the same for surf spots. You’re very lucky if you have an amazing surf break within walking distance of your house. But you can choose to make the most of what we have within distances that don’t require flying.
As consumers, making choices on the snowboard equipment you buy, resorts you visit and how you get there all add to the pressure put on the industry.
It’s not futile…that’s like saying what is the point in buying organic and eco clothes- when there are so many other clothing companies out there using chemicals and chomping up non-renewable energy.
Step by step.