howies®

We are running a great comp this year.

‘Out of Focus but Always in the Picture’

The second ad we did taken on film by Jon Heslop is pictured above.

The lucky winners will have their photo used for a howies and DIG advert and Gallery Exhibiton. Sounds grand!

“The idea of a perfect picture seems to us to be something that cannot be agreed upon universally.Whatever you decide are the rules to judge your choice by will matter not a jot to the next pair of eyes which have a different set of rules which they use to judge their own perceived perfection.

We thought the idea of being out of focus should be as important as being in focus, after all what’s in the picture remains, even if you can’t see it in the way you have been programmed to, it is there somewhere, complete and perfect in its own way.

We’ve agreed to showcase these ideas on the back cover of the legendary BMX magazine, DIG. We will be doing a series of 6 adverts in total all from our favorite photographers. The first 2 are shown below.

At the end of the series we will be having UK gallery exhibitions in our London Carnaby Street and Bristol stores.

We’re asking photographers to send in their own out of focus shots. We’ll choose and print our five favorites as well as picking a golden ticket winner to appear as our ad in the sixth and final of the series. There’s $1500 of howies clothing up for grabs too.” – howies

We are looking for film only!

Email your entires to info@digbmx.com and put ‘howies’ comp in the subject line.

Happy snapping!

Closing date for entries is June 21st 2010 (the summer solstice).

I am counting down for the summer…(already)

The surf here has been pretty epic of late and the crazies of Pembrokeshire have been entering the chilly seas.

Massive swell and ice cream heads.

For a friends birthday we got him a blank to shape, another friend is lending him a stable on his farm to create the new beauty in!

Summer dreams all round.

These are some shots from last year when we went on a little surf trip.

The guys braved the Atantic and rode in board shorts.

This season I am happy to say we have the new Bay Surf Thermal.

Mel is super chuffed about it as am I, its merino and its grand!

( they are being counted into the warehouse as we speak)

I will be wearing mind for sure. We have them in three colours for guys and two for the ladies.

I have been wearing mind under my wet suite for a while now and I really would not go in without it.

So I am sat dreaming of the summer, but with a happy glow that I will be warm this winter.

Enjoy…

The creative lads are working on the catalogue right now. I am pretty excited about seeing it!

Here is a sneaky picture from the Spring shoot we did in November, this was shot in Wales.
A very early start for us all.
But the light and the weather was perfect. Lydia took a wake up run!
The Taith Leggings were put to the test. A perfect running leg.

I like this shot, Lydia was so cold, but in true howies style she was ace…
After we had a nice warm flask of coffee and some breakfast that Millie kindly made.

Here are to winter morning and running power!

For more sneaky pictures and nice stuff check out howies® look

James and his Hemp Jeans.

These shots were taken in sunny France . James’s and his not so stinky jeans, they really don’t smell!

He never takes them off.

No really never!

He was one of the first guys to get them hot of the sewing machine, we even went back to where they were made with them on.

His hemps have been from Wales to China (over land, so saw a flippin lot!) then onto Sydney and then all the way to Noosa, then to Tassi then back to Bournemouth, then down to Tenby then to Manoirbeir around 20 times for a surf (taken off at this point!) then to the howies head office, then to France from Devon on a bike… some fair distance. No washes, but they still don’t smell. They have been in below freezing temperatures, hot beaches, on sweaty bike riding, up and down mountains…

So now they are on their way back to the UK.

I think about now they with one leg rolled up or stuffed in a sock while peddling home from France.

Well James you better hurry as the Hemp Jeans are going on another trip!

I think these jeans are probably the best travelled jeans around and show the test of time. A trusted friend.

Talk about survial clothing! 

I have not taken this merino Second Skin jumper off all weekend.

I went on my bike to get milk (nearly blown off my bike and the shop is 50 meters from my house!) over the 1 st Seven bridge where my little polo nearly got blow off, then I fought with the crowds shopping when all i needed was a chicken pie from Mark and Spencers, and then I wrapped up warm in a barn while I watched a gig, Emily Teague with Polly Paulusma, just amazing, the music and the merino!

Then if that was not enough the Second Skin also then helped while I marched though the woods near Chepstow, riding a horse that was using the wind as an excuse to be a little jumpy. (did not fall off this time!)

So back now at my desk, would still have it  on, but left it for a friend to use,  this jumper needs to be worn to be believed!

totally sold!  thanks Second Skin! 

No wonder is it all Paul Bliss uses when he shoots the catalogues.

I am very excited about this event.

Our friends at Drift Magazine suggested an exhibition and our Bristol shop and we jumped at the chance.

An all day event inculding surf photography, UK shapers and a visit from our mate Ruth from Surfer’s Against Sewage, plus lots more.

It all kicks off at 11 am, so pop on  and see the guys, have a cupa.

Dont miss it.

We miss Ali alot here at howies.

When we made this dress we named it after her, plus it is totally her style. Check out the colour ways of the Ali Dress.

We took the dress to Sweden to shoot and we all loved it. We rode our bikes in it, jumped in the lake in it, took it to meet Fredick in his garden, drank coffee in, drank beer in it, danced around the camp fire in it. Super nice!

Perfect with our Brook or Suzie jeans.

We only sold it in our shops, but then we thought, hey let everyone have it!

I hope Ali has hers!

Happy Friday Dress.

This made me laugh a lot today.

George what a voice.

bourgeois bicycle check it out for more giggles and bikes

The boys are still on the road, still pulling their bikes and boards.

Sheltering from the rain and  then enjoying the sunshine when it pops out.

Seraching for waves, jokes, writing and taking cool shots along the way.

Check out the website it is super duper good.

Good Luck, and see you in a few weeks bourgeois bicycle caravan boys.

4 am Swedish Volvo. 

Just because at this time of the day a lovely shot can make you smile. check it out.