Spring 2009 / Know thy enemy

Making our products uses this much energy:
8%

Bringing our products to you from our factories around the world consumes this much energy:
3%

Washing and ironing our products uses this much energy:
80%

As a company that wants to find the lowest impact way to make its quality clothing, that long red line needs all our energy.

We have to start designing products that need to be washed less.

It might take us some time. But at least we know who the enemy is.

(Percentages based on 52 washes at 60º for a pair of underpants).